As a shy kid, Alex Carter struggled to speak up for herself. Her parents’ divorce sparked her interest in advocacy and mediation, which led her to pursue a law degree. Despite facing self-doubt early in her career, Alex bet on herself and built a career as a Columbia Law professor and renowned negotiation expert. Now, she helps others find their voice, advocate for themselves, and unlock career success. In this episode, Alex joins Ilana to share actionable strategies for negotiating with confidence, landing promotions, charging your worth, and scaling a business. Alex Carter is a negotiation expert, Columbia Law professor, and bestselling author. She specializes in helping professionals and entrepreneurs build the confidence to negotiate effectively in high-stakes situations. In this episode, Ilana and Alex will discuss: (00:00) Introduction  (01:49) Finding Her Voice and Building Confidence (06:56) Pursuing a Career in Law and Mediation (10:52) Betting on Yourself Despite Self-Doubt (14:25) The Power of Negotiating for Yourself (19:48) How to Secure Your First Big Client (24:39) Negotiating Your Way to Career Success (30:41) Key Steps in Preparing for a Negotiation (39:36) Face-to-Face vs. Email Negotiations (41:44) Negotiating Across Cultures (43:06) Practical Solutions to Business Challenges (45:52) How to Scale by Leveraging Your Time Alex Carter is a negotiation expert, Columbia Law professor, and bestselling author. She specializes in helping professionals and entrepreneurs build the confidence to negotiate effectively in high-stakes situations. With a background in law and mediation, Alex teaches practical strategies for securing promotions, landing clients, and navigating complex negotiations. Her work empowers individuals to advocate for themselves and achieve career success. Connect with Alex: Alex’s Website: alexcarterasks.com  Alex’s LinkedIn: linkedin.com/in/alexandrabcarter  Resources Mentioned: Alex’s Book, Ask for More: 10 Questions to Negotiate Anything: https://www.amazon.com/Ask-More-Questions-Negotiate-Anything/dp/1982130482  Leap Academy: Ready to make the LEAP in your career? There is a NEW way for professionals to Advance Their Careers & Make 5-6 figures of EXTRA INCOME in Record Time. Check out our free training today at leapacademy.com/training